Madeira USA Brings Professor T.H. Read to Life with New Blog
Laconia, NH – If you have ever read or downloaded one of Madeira USA’s how-to instructional sheets, you probably noticed the caricature of a wise and helpful tutor. For close to 20 years, Madeira USA has referred to this character as Prof. T. H. Read. The name has been around for so long that no one can remember who thought it up! But now, Madeira has found the ideal candidate to take on the role of the good professor. None other than Arnie Korfine! Arnie has spent the lion’s share of his career in the embroidery business, working for himself and others. He began with Madeira first as regional, then national sales manager. Now semi-retired, Arnie agreed to take on the role, sharing his experiences, offering advice, pointing out best practices – all with a touch of humor and candor that should make for some interesting, and entertaining, reading.
Meant as a forum, Madeira and its good professor will welcome customer comments, queries and concerns as the good professor takes on all comers in an effort to educate, enthrall and entertain. For a look at the uncanny resemblance, please visit www.madeiramatters.net. Or click on the blog icon at www.madeirausa.com or www.madeiramart.com. Along with an introduction, the first topic covered in the blog is, Choosing the Best Embroidery Thread. What is the first step to take? It’s an easy one. And while his loyalty may lie with Madeira USA, Prof. T.H. Read will cover topics that do not rely on promotions or marketing. His academic approach is beyond reproach. And so, to learn more about the industry you’ve chosen to do business in, click on Madeira’s blog, lean back and prepare to be entertained – and enchanted by your new BFF!
Editors, please note, for additional information, please contact Alice Wolf, marketing communications director for Madeira USA, at 800 225-3001, ext. 107 or firstname.lastname@example.org. For reader/customer contact, please use email@example.com.
About Madeira USA
Founded in Freiburg, Germany, in 1919, Madeira is a global leader in the production of high quality embroidery threads for the decorated apparel and home fashion markets. The Madeira product line includes the industry’s largest selection of specialty threads, E-Zee Backing & Topping® products, plus a complete line of bobbins and accessories. Today, Madeira services its clients from operations in the USA, Europe, Japan, and key Asian markets. The company ships from 13 U.S. Customer Service Centers, more than any other embroidery supplier nationwide. For more information, visit www.madeirausa.com.
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