Madeira Meets Display Challenge with Customizable Product Stand

February 14, 2014



Madeira Meets Display Challenge with Customizable Product Stand


Laconia, NH—  Madeira USA brings to market a new product that can serve a dual purpose: display and/or storage for thread and/or other supplies. It is a convenient, customizable display stand that is available as a floor model or for tabletop display. Embroiderers may choose to display the full range of Madeira colors in Classic Rayon or Polyneon #40, or, if they limit the colors they offer to customers, display only the colors they inventory. Hooks can be chosen to either hold Madeira’s 1,100 yard Mini Snap Cones securely, for display purposes only, or to allow for easy access. Additional clear, acrylic shelves and trays, with or without dividers, make it possible to include other needed supplies or literature.

“We developed this product to fill our needs and act as a space-saving display at trade shows,” explains Madeira USA president Shirley Clark. “When the third or fourth visitor to the booth asked us where they could buy one, we realized there was a need in the marketplace for this convenient item. The beauty of it is that it can be customized to serve many purposes. The customer’s choice of hooks will allow easy access of the thread, or hold it pretty securely. There is a world of possibilities for this product!”

Along with the selection of two types of hooks, there are four different types of clear acrylic shelves or trays to hold other supplies, literature or reference material. Each display comes with an acrylic-protected header, branding the thread displayed with Madeira’s logo, and offering customization with each display stand purchased. For additional information, please visit and click on “Shop Now,” call 800 225-3001 for Customer Service or email



Editors, please note, for additional information, please contact Alice Wolf, marketing communications director for Madeira USA, at 800 225-3001, ext. 107 or For reader/customer contact, please use

About Madeira USA
Founded in Freiburg, Germany, in 1919, Madeira is a global leader in the production of high quality embroidery threads for the decorated apparel and home fashion markets. The Madeira product line includes the industry’s largest selection of specialty threads, E-Zee Backing & Topping® products, plus a complete line of bobbins and accessories. Today, Madeira services its clients from operations in the USA, Europe, Japan, and key Asian markets. The company ships from 13 U.S. Customer Service Centers, more than any other embroidery supplier nationwide. For more information, visit  •  800-225-3001