Madeira USA Congratulates the Winners of its Color Name Contest
Laconia, NH – Last year, in consideration of the big number of small volume customers who requested that Madeira USA offer names for its core colors, it was decided to go ahead and offer color names to online customers who were looking for Madeira’s Mini Snap Cones (MSCs). In order to expedite the process, Madeira USA instituted a contest, early in 2013, to gather color name suggestions from its customers. Of the approximately 1,500 entries that spanned the year, the names of those whose suggestion was chosen were entered into a drawing to win a 3-drawer wooden storage chest. With the launch of the color names and the completion of the project, Madeira USA is pleased to announce the winners:
• Kathy Bolejack, A Personal Stitch, in Highlands Ranch, CO, for Blush Pink
• Marian Eure, Embroidery Creations, in Windcrest, TX, for True Blue
• Mary Dozeman, Mother Hen’s Quilt Embroideries, in Allegan, MI, for Spearmint
• Lisa Schultz, Pup’parel, in Somerset, KY, for Raisin
Each winner will receive a 3-drawer wooden chest that holds any configuration of up to 180 Mini Snap Cones, spools or barrel spools, and a certificate, suitable for framing, acknowledging the choice of their color name into the launch of Madeira USA’s online list of color names.
In making the color names available online, Madeira USA stresses that its universal color numbers are as important and active as ever. In fact, customers are expected to continue ordering with color numbers, rather than names. “While we’ve supplied a large contingent of our customers with the ability to refer to colors by name, and even offer names to their customers in their own shops,” begins Madeira USA president Shirley Clark, “we are very much a global company and colors will always be branded by number. What we are trying to do here is to supply our smaller customers with the tools they feel they need, while maintaining the ease and universality of the color numbering system that is used throughout our customer segments and the world.”
To see the list of names that have been assigned to Madeira core colors, please click here.
Editors, please note, for additional information, please contact Alice Wolf, marketing communications director for Madeira USA, at 800 225-3001, ext. 107 or firstname.lastname@example.org. For reader/customer contact, please use email@example.com.
About Madeira USA
Founded in Freiburg, Germany, in 1919, Madeira is a global leader in the production of high quality embroidery threads for the decorated apparel and home fashion markets. The Madeira product line includes the industry’s largest selection of specialty threads, E-Zee Backing & Topping® products, plus a complete line of bobbins and accessories. Today, Madeira services its clients from operations in the USA, Europe, Japan, and key Asian markets. The company ships from 13 U.S. Customer Service Centers, more than any other embroidery supplier nationwide. For more information, visit www.madeirausa.com.
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