Madeira Adds New Colors to its Line of Classic Rayon Embroidery Thread
Laconia, NH - How Do You Improve on a Classic? Just Add Color! Responding to international requests for more colors in its Classic Rayon line of embroidery thread, Madeira announces the addition of 44 new colors to its range of general purpose 40 weight thread. In addition, with growth in the market for producing small lettering and fine detail, 23 colors have been added to Madeira’s line of 60 weight thread. Concurrently, a handful of low performing colors, mostly the specialty ombre and multi’s, will be discontinued.
“We have a procedure in place where requests from our customers in the U.S. are shared with Madeira Germany, so that they know what colors are trending and where there is a need to boost the number of shades available in a color family. Our subsidiaries throughout the world most likely do the same thing,” explains Madeira USA President Shirley Clark. “We are thrilled to be able to bring new colors to market in the range of our popular Classic Rayon embroidery threads.”
In further Classic Rayon news, 12 new colors have been added to the thicker, 12 weight embroidery thread, while two colors have been discontinued from the range of 30 weight. All of the thicker 30 weight will now be available on 1,100 yard Mini Snap Cones (MSCs). The 30 weight is often used for quick and cost-efficient fill.
To summarize the changes to Madeira’s Classic Rayon Embroidery Thread:
• 44 new colors of #40
• 23 new colors of #60
• 12 new colors of #12
• 13 plain colors, 16 ombre & 6 multi colors discontinued from #40
• 3 colors discontinued from #60
• 2 colors discontinued from #30
• #30 will now be wound on 1,100 yard MSCs
• A new color card, #430 is available
• An additional single drawer will be added to complete the thread storage chest
Editors, please note, for additional information, please contact Alice Wolf, marketing communications director for Madeira USA, at 800 225-3001, ext. 107 or firstname.lastname@example.org. For reader/customer contact, please use email@example.com.
About Madeira USA
Founded in Freiburg, Germany, in 1919, Madeira is a global leader in the production of high quality embroidery threads for the decorated apparel and home fashion markets. The Madeira product line includes the industry’s largest selection of specialty threads, E-Zee Backing & Topping® products, plus a complete line of bobbins and accessories. Today, Madeira services its clients from operations in the USA, Europe, Japan, and key Asian markets. The company ships from 13 U.S. Customer Service Centers, more than any other embroidery supplier nationwide. For more information, visit www.madeirausa.com.
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