Joyce Jagger Joins Madeira’s E-Zee Backing & Topping® Division for Webinar May 25

May 17, 2016




Joyce Jagger Joins Madeira’s E-Zee Backing & Topping® Division for Webinar May 25

Laconia, NH – On Wednesday, May 25, Madeira USA will be hosting a webinar for commercial embroiderers through its E-Zee Backing & Topping® division on “Backing Basics.” In addition, the industry’s Embroidery Coach, Joyce Jagger, has agreed to participate in the webinar, in order to help keep embroiderers aware of the choices they have in backings and toppings, and the effects these choices will have on finished embroidery.

“We are constantly updating our own sales and support staff with internal trainings,” explains E-Zee Backing & Topping® specialist Nancy Mini, “so it makes perfect sense to make certain that our customers also know what’s out there. We often get calls from customers asking what went wrong with their embroidery, and so many times it turns out to be the backing.”

“Backing is such an organic subject when it comes to embroidery,” points out Madeira president Shirley Clark, “that we wanted to really get our customers’ attention, so we went for Star Power! We are thrilled to have the ability to combine the product knowledge of Nancy with the industry field experience of Joyce,” Clark adds.

Joyce Jagger, who is traveling in the field 10 to 15 days out of each month, making “house calls” and conducting trainings, was an enthusiastic choice. “If we can find a date that works, I’d love to participate,” was Jagger’s response. “Backing is so basic to good embroidery; it’s all about starting with the right foundation. If the foundation of your business is sturdy, and the choices you make include quality products combined with a general knowledge of substrates and stabilizers…you’ll be good to go.” Jagger just took delivery of a new embroidery machine and will be setting up a home training center, due to be ready for September, in hopes of bringing some of her hands-on training closer to home.

Deliverables include: what backings there are to choose from; which products are new to the market; what effect the wrong choice of backing has on finished embroidery; and, how to avoid common errors. The webinar will take place at 2:30 pm EST, on Wednesday, May 25. This is the link to register:

Editors, please note, for additional information about Madeira USA or E-Zee Backing & Topping®, please contact Alice Wolf, manager of education & publications, at 800 225-3001, ext. 107 or


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About Madeira USA
Founded in Freiburg, Germany, in 1919, Madeira is a global leader in the production of high quality embroidery threads for the decorated apparel and home fashion markets. The Madeira product line includes the industry’s largest selection of specialty threads, E-Zee Backing & Topping® products, plus a complete line of bobbins and accessories. Today, Madeira services its clients from operations in the USA, Europe, Japan, and key Asian markets. Madeira USA ships from 14 U.S. Customer Service Centers, more than any other embroidery supplier nationwide. For more information, visit  •  800-225-3001