Madeira USA Makes Popular Frosted Matt Thread Colors Available on Mini Snap Cones
Laconia, NH- Due to the large number of small volume embroiderers who have expressed an interest in Madeira’s matte finish 40 weight embroidery thread, Frosted Matt, Madeira USA will begin to offer the market smaller put-ups of the 50 best selling colors of this popular thread. Some 50 top selling colors of Frosted Matt, including fluorescents, are now available on 1,100 yard Mini Snap Cones (MSCs).
Up until now, embroiderers had to turn to cotton sewing thread in order to achieve a 100% matte finish in their embroidery designs. Looking to fill this void, Madeira developed an embroidery thread that offers the unique look of a matte finish, with the ease of operation of polyester thread…and added extreme color- and light-fast qualities.
“From a marketing standpoint, we realized we were not making this thread as easily accessible as it should be to a wide range of customers,” explains Madeira USA President Shirley Clark. “So we went back to Germany and asked for smaller put-ups at a lower price point so that the path was clear for embroiderers of all sizes to experiment with this unique thread. We feel that once Frosted Matt enters the shops of more embroiderers, it will be leaving those shops in the form of logos, monograms, and so much more.”
Available in 50 of the top selling 189 colors of Frosted Matt, this 40 weight embroidery thread can now be purchased in 1,100 yard Mini Snap Cones (MSCs) as well as the larger 2,700 yard cones. Madeira tested the light fastness of Frosted Matt in its own and independent laboratories, according to ISO105-B02. Color windings of matte sewing thread from American, German and a “global” manufacturer, along with Frosted Matt were exposed to light for 100 hours. Without exception, each of the matte sewing threads faded or even changed color, while Frosted Matt retained its original color.
Further enhancing the practical and safe use of its new matte embroidery thread, Madeira submitted Frosted Matt for Oeko-Tex testing under Standard 100 to guarantee that it is free from harmful substances. Like Madeira’s other embroidery threads, Frosted Matt earned the official Oeko-Tex certificate and bears its seal of approval. The item number of this new thread product begins with #942 and its introductory sale price is $3.45.
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Founded in Freiburg, Germany, in 1919, Madeira is a global leader in the production of high quality embroidery threads for the decorated apparel and home fashion markets. The Madeira product line includes the industry’s largest selection of specialty threads, E-Zee Backing & Topping™ products, plus a complete line of bobbins and accessories. Today, Madeira services its clients from operations in the USA, Europe, Africa, and key Asian markets. Madeira USA ships from 14 Customer Service Centers in the U.S., more locations than any other embroidery supplier nationwide. For more information, visit www.madeirausa.com.